How do you talk about when you can’t talk about the outage on Facebook, WhatsApp and Instagram? Many people turned to Twitter when the three Facebook-owned properties on Monday.
Squid Game memes
The South Korean series has turned into a , so of course many of the memes played off the show. Squid Game is about people in desperate financial straits who enter a deadly tournament of children’s games to try and win big money. Some memes featured those contestants reacting to the outage.
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A tweet from Netflix showed a contestant, labeled as Twitter, holding back a contestant labeled “Everyone” — in the show, that gesture saves the first contestant’s life.
And another showed the business card given to people invited to play in the deadly Squid Game tournament, with the text, “WhatsApp, Instagram and Facebook have all gone down. It’s time, y’all.”
Is it just me?
Non-Squid Game memes were plentiful too. Some memes played off users’ initial confusion as to whether the sites were down for everyone, or just them.
Twitter saves the day?
Some memes were about Twitter as the one place site users could turn to and blab about the outage.
Even Twitter’s official account got in on the joke, tweeting, “Hello literally everyone.”
“Since FB and IG is down, Twitter Party y’all!!!!!!” one person wrote.
Another played off the “emergency meeting” part of the Among Us game, writing, “Everyone’s having an emergency meeting at Twitter right now since FB and IG are down.”
Here come the brands
Twitter wasn’t the only official corporate site to jump in on the jokes. Brands can fall cringingly flat when they try for humor, but some of the outage jokes from corporate accounts were pretty funny.
“Gen Z is manning all the tech plat twitter accts and it’s hysterical,” wrote one person. “Best thread 2021.”
PBS followed up on Twitter’s tweet about welcoming everyone to its platform by quoting the Mister Rogers’ Neighborhood song.
The band Metallica chimed in with “HEYYYYYY-AHHH!”
The Twitter account for The Sims game responded with Simlish for hello — “sul sul.”
And the Guinness Book of World Records account noted the “record for most people on Twitter at once has probably been smashed by now.”
Starbucks, naturally, suggested the outage was the “perfect time for a coffee break.”
And the Cup Noodles Twitter account (yes, there is one) had a very on-brand, all-caps response: “HI TWITTER!!! TECHNOLOGY IS A FUNNY THING!!! THAT’S WHY WE STICK TO NOODLES!!!”
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